About Us
We proactively develop partnerships with people who have the least access to creative opportunities. We build individual and collective agency to make positive change for them and those that come after them.
We support people to create and express themselves in ways that are helpful to them as experts in their own lives and celebrate their creativity. Creativity as a focus of positivity and change for our community can help find new and better ideas; it presents ways to centre equity where everyone’s ideas are welcomed, respected and heard.
What we do
Our strengths-based approach that builds trust and ownership so the co-creation has integrity and meaningful impact and builds both confidence and emotional health for all those involved.
We join up different parts of a community who would not otherwise meet. We hope this leads to greater understanding, empathy and continued engagement between people or groups who may otherwise walk past each other on the street or assume they have nothing in common.

Core Team
NadineCo-Artistic Director
A visual artist and arts facilitator specialising in community outreach and arts for wellbeing, Nadine joined INYBB as Co-Artistic Director in 2023. Her trauma-informed practice focuses on socially engaged projects in health, education, and criminal justice settings. Nadine is also Co-Founder and Director of Art Jar, a London-based collective fostering creativity and community cohesion through collaborative art installations and public events. Talk to Nadine about developing co-created projects and exploring how creativity can benefit your community or organisation.
NicoleCo-Artistic Director
Before becoming Co-Artistic director of INYBB in 2023, Nicole has worked as an illustrator, educator and facilitator. She is a mental health first aider and trauma informed practitioner having worked in criminal justice, health and education settings since 2016. She is currently completing an MA in Art Psychotherapy, with practical experience in charities and the NHS. Nicole believes in creativity as a form of communication and its capacity to bring positive change to people and communities. Talk to Nicole if you have creative ideas to share or are interested in exploring creative wellbeing with us.
WendyExecutive Director
Wendy founded INYBB in 2015 to share creativity through letters and art, building connections and spreading joy. With over 30 years of experience in partnership working, mentoring, fundraising and project direction, she focuses on personal and relational growth through creativity in criminal justice, health and education settings. A mental health first aider and trauma-informed practitioner, Wendy’s work emphasises creativity as a tool for connection, change, and community building. She leads all executive areas of INYBB and works as a facilitator, trainer and mentor of young adults.
PollyAdministrator
Polly is an experienced administrator and organiser who runs her own virtual PA consultancy. She has worked with a variety of organisations and enjoys getting stuck into managing tasks, finding ways to make things run more smoothly, and offering support tailored to each client’s needs. Polly has a passion for working with creative people and thrives in environments that inspire fresh ideas and collaboration. At INYBB, she blends her organisational skills with her love for supporting meaningful and creative projects. Talk to Polly about anything administrative.
HebronEngagement Executive
Hebron combines his passion for social media and marketing with his deep understanding of the power of connection and community building. His qualifications in Business Management and Events Management have equipped him with the skills to stay consistent and engaged with people. A creative at heart, Hebron is passionate about making music and films. Beyond this, he strives to inspire others by offering them purpose and hope, drawing from his own experiences in a world where these things can sometimes be hard to find. Talk to Hebron about any marketing or social media ideas and opportunities.
Projects Team
To get a better sense of what we're all about at INYBB, take a look at some of our current and past projects.
View our projects
We're grateful for the support of HMPYOI Feltham and HMP The Mount as well as our partners below who have supported us, and continue to support us to deliver our creative projects.



Email us at:
hello@itsnotyourbirthdaybut.com
Call us on:
020 8079 2938
Monday – Friday
9:30am – 5pm
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All Rights Reserved. We're a not-for-profit Community Interest Company, registered with Companies House (Registered Company Number 9784441).
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